Strategic business coaching rooted in 25+ years of real-world experience, built to help businesses grow with clarity, confidence, and results that last.
(Book now at 25% off using coupon MAY25 at checkout, valid till end of May 2025)
OWBC is led by founder Shimshon Merlin who's lived every side of business—from warehouse floors to global negotiations.
With over 25 years of experience in building a family-run Kosher food business, leading teams, and creating lasting partnerships across several countries and continents, he brings a rare blend of strategic thinking and emotional intelligence.
"Business is about people. When you put human connection at the core, growth becomes sustainable—and meaningful."
We don't come with off-the-shelf strategies. We meet you where you are, understand what drives you, and help you grow from the inside out.
If one takes a moment to truly listen, observe, validate, and empathise, you give someone the experience of being seen and heard. That’s what opens the door to trust, honesty, and meaningful progress. That’s why we use the LOVE approach in every interaction: Listen, Observe, Validate, Empathise.
Most business owners know where they want to go. What they need is a clearer path, sharper decisions, and someone to walk alongside them. That's what we do.
Uncover what's working, what's not, and where to focus next.
Craft goal‑driven plans that secure buy‑in & investment.
Define clear, actionable roadmaps tailored to your unique vision.
Blend data and insight to make smarter, more informed decisions.
Practical guidance to elevate leadership & team dynamics.
Tailored advice to help you scale with clarity and confidence.
We work best with business and team leaders who are:
Whether you're running a family business, leading a small team, or navigating solo, if you value people and purpose as much as profit — we might be a great match.
At OWBC, we believe strategy only works when it’s grounded in reality—and driven by people.
We take a hands-on, human-first approach: listening deeply, asking the right questions, and helping you cut through the noise.
We call it Business in Motion—strategy powered by emotional intelligence. Because building a business isn’t just about systems and spreadsheets—it’s about people, connection, and momentum.
Since working with Shimshon, we’ve started to approach our business with a whole new mindset. It’s no longer just about getting things done—it’s about understanding why we’re doing them, and how it fits with our bigger picture. That shift has been priceless.
Working with OWBC really helped us see things more clearly. They took the time to understand our business and gave us the direction that actually made sense for us. It didn’t feel like a one-size-fits-all solution – it felt personal and supportive.
We're in the Business of Making Growth Easier — and Smarter.
OWBC is a leading UK-based coaching built on real-world experience & results that last.
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